Shopping Online Still Feels Broken. Here's What Fixes It.

Think back to the last time you tried to buy something online. Maybe a moisturiser. Maybe headphones. The process probably wasn't smooth.

You typed, scrolled, clicked, compared, opened five tabs, went back, cross-checked, and still left unsure if you got the best deal or even the right product. That lingering doubt is familiar, right? This is the cost you are paying to make a choice.

The Hidden Cost of Choice

E-commerce today is fragmented. Every platform is built as a walled garden, optimised not for clarity but for engagement. Search results are heavily skewed toward sponsored listings. Products repeat across apps, forcing you to cross-reference for accuracy. Prices, delivery times, and reviews rarely align.

The result? A paradox. More choice than ever, yet less confidence in the decision you finally make. What should feel effortless instead feels like labour. And shoppers, especially in India, have silently accepted this as the norm.

The Gap in Search

Search should make shopping easier. Instead, most platforms only show results from their own catalogue, a curated slice and not the full picture. So when you're buying across categories, you're stuck switching between apps, re-searching, and comparing manually. Everywhere else, search has evolved. In shopping, it hasn't. Until now.

Why It Matters

Online shopping has grown exponentially, but its infrastructure hasn't evolved at the same pace. For users, this means friction disguised as variety. For the industry, it means a blind spot in how people actually want to discover products.

This matters in India in particular, where e-commerce penetration is rising but loyalty is thin. Shoppers switch platforms easily because no single one feels complete. A universal search doesn't just solve the problem, it reframes the game entirely.

Beyond Search: What Comes Next?

Smarter search is only the first step. Discovery—the ability to stumble upon what you didn't even know you wanted—remains the next frontier. If search is about clarity, discovery is about delight. Both need to work hand in hand for shopping to truly evolve.

For now, though, fixing search means fixing the most fundamental layer of the experience. And that's what Minar has built: a tool that gives you the whole market at your fingertips, ranked intelligently, without the noise.